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Describe the bottleneck, the vision, or the busywork eating your week. We will map out exactly what to build or set up, and what it costs. No commitment, no pressure.
Growth / SEO & AEO
Search is splitting in two. We optimize for classic search and for answer engines like ChatGPT, Claude, Perplexity, and Gemini, so customers find you in both places. Local intent focus, plain-language reporting, one team start to finish.
Get found firstThe problem
Buying decisions start with a search now, and that search happens in two places at once. People still type into Google. They also ask ChatGPT, Perplexity, and Gemini for a recommendation and trust the short list that comes back. If your business is missing from either one, the customer never knows you exist.
For most businesses the gap is quiet. A competitor ranks above you on the terms that turn into jobs. An AI assistant names three shops in your category and yours is not one of them. Traffic that used to arrive slips after a redesign or an algorithm update, and the old agency keeps sending a dashboard full of impressions that never became a single call. None of it shows up until the pipeline thins out.
What changes
When a customer asks ChatGPT, Claude, Perplexity, or Gemini for a recommendation, the assistant answers with a short list of businesses. AEO is the work that puts you on that list. We structure your site so an AI can read your business as clean facts, find a quotable answer, and attribute it to you. This is a new front in search, and most of your competitors have not noticed it yet.
Schema and structured data
We mark up services, location, reviews, and FAQs so assistants parse your business as structured facts, not a wall of text they have to guess at.
Question-and-answer content
We write the exact answers customers ask AI for, in the clean format assistants prefer to quote. Your expertise, packaged to be lifted.
Being the cited source
The goal is not just to exist online. It is to be the business the assistant names when it answers, with your name attached to the recommendation.
Why Niewdel
A generic agency optimizes for Google and stops there. A DIY tool hands you a checklist and no judgment. We cover the whole field, and we are honest about what we control.
We optimize for Google rankings and we structure your content with schema and clean answers so AI assistants cite your business by name. Search is splitting into two systems. Most agencies still work only one of them.
We target the searches that turn into calls and jobs near you, not big keyword numbers with no buyers behind them. The goal is a phone that rings, from people in your service area who are ready to act.
Every month you get a clear read on what moved, what we changed, and what it means for your pipeline. If a number does not connect to leads or revenue, it does not pad the report.
The same hands that build your site and write your content also run your SEO and AEO. No handoffs between three vendors who blame each other when rankings dip. You own everything we ship.
One query, two destinations
A single customer question now travels down two paths. Optimize for one and you are invisible in the other. We build for both, on the same site, at the same time.
Technical SEO
No amount of content outranks a site that is slow, tangled, or hard for search engines to crawl. Before we chase keywords, we fix the engine. A fast, cleanly structured site is the thing both Google and AI assistants reward, and it is the part most agencies skip because it does not photograph well in a report. We do the unglamorous work that makes everything else possible.
Site speed and core web vitals
Load time, layout stability, and responsiveness tuned to the thresholds Google measures. Faster pages rank higher and convert more.
Clean structure and internal links
A logical hierarchy and deliberate internal linking so search engines understand what matters and customers find it in fewer clicks.
On-page optimization for high intent
Titles, headings, and metadata built around the terms most likely to turn into a call, not the ones with the biggest empty numbers.
Process
Foundation first, content second, refinement forever. Most foundations are audited and the first technical fixes ship within about two weeks. Ranking and AI visibility then compound over three to six months.
We map where you rank today, surface the technical issues holding the site back, and check how visible you already are inside AI assistants. You start from the truth, not a guess.
We pick the target keywords and the exact questions your customers ask, then build a prioritized plan around the terms most likely to turn into leads.
We clear the crawl, speed, and structure problems first, because no amount of content outranks a broken foundation. This is the groundwork everything else stands on.
We produce the pages, schema, and answer-ready content that earn rankings in Google and citations in AI assistants. The dual-track work that gets you found in both places.
Each month we refine, publish, and tune based on what the data shows, then send a plain-language report. SEO compounds, and this is the part that keeps it climbing.
Local and reporting
Most of our clients win locally, so that is where we point the work. We tune your Google Business Profile, map pack visibility, citations, and review signals for your service area, then write the local content that earns nearby rankings. Every month you get a report a business owner can read in five minutes, not a dashboard that needs a specialist to decode.
Local search and Maps
Google Business Profile, the three-result map pack, citations, and review signals tuned for the searches that turn into nearby jobs.
Content that answers real questions
Pages and articles written for humans first and structured for search and AI second, on a cadence you can actually sustain.
Plain-language monthly reporting
Where you rank, what we shipped, how AI visibility is trending, and what comes next. Tied to leads and revenue, not impressions.
Common questions
SEO is a three to six month build, not an overnight switch. Technical fixes can lift things in the first few weeks, but real ranking and AI visibility gains compound over months as your content earns trust. Anyone promising page-one results next week is selling you a story. We give you a realistic timeline up front and show progress every month so you are never guessing.
No, and you should walk away from anyone who does. Nobody controls Google's algorithm, and rankings shift with competition, search behavior, and updates outside anyone's hands. What we guarantee is the work: the technical fixes, the content, the schema, and the AEO build, done right and reported on honestly.
AEO is Answer Engine Optimization: getting your business cited inside AI assistants like ChatGPT, Claude, Perplexity, and Gemini when someone asks them for a recommendation. It works through structured data, clear question-and-answer content, and entity information the assistant can lift and attribute to you. Classic SEO gets you ranked in Google. AEO gets you named in the AI answer. We do both.
Yes. Content production is part of the service. We write and publish the pages, articles, FAQs, and entity content that earn rankings and feed AI assistants. You are not handed a list of topics and left to fill them in yourself. The same people running your strategy write the words, so the content actually serves the plan.
SEO and AEO are ongoing work because search is ongoing, and we are clear about that. What we do not do is trap you in a long lock-in to hide weak results. The relationship continues because the reporting shows it is working, not because a contract makes leaving painful. You own everything we build either way.
Every month you get a plain-language report: where you rank, what we shipped, how your AI visibility is trending, and what comes next. It is written to be read in five minutes by a business owner, not decoded by a specialist. If a metric does not connect to leads or revenue, it does not make the report.
We protect them first. The audit identifies the pages and terms already working for you, and step one is making sure nothing we do puts those at risk. Then we build on that foundation rather than gambling it. Existing rankings are an asset, and we treat them like one.
Both, with a bias toward local intent because that is where most clients win. If you serve a city or a region, we focus on the map pack and the searches that turn into nearby jobs. If your market is national, we build the authority and content depth that ranking on a wider stage requires.